date:Aug 20, 2015
a vitamin C claim on the label; consumers are getting specific, condition specific, that is, with what they want out of their beverages.
As Linda Wilson, director, business development, Glanbia Nutritionals Ingredient Technologies, Fitchburg, Wisconsin, explained, By catering to specific health states or conditions, functional beverages can be highly targeted to particular sectors of the population, focusing on areas such as gluten-free, muscle recovery or bone health.
In addition to focusing