date:Aug 12, 2015
e who drink these beverages, while Australasian brand Maximus is a distant third (7%). Of course, these figures are not cut and dried, a certain portion of each brands consumers drink at least one other brand during the same time period.
The champions choice?
In addition to the fitspiration that characterises much of its marketing, the sports drink category distinguishes itself from other non-alcoholic beverages (carbonated soft drinks and energy drinks, for example) by emphasizing its sports-