date:Aug 05, 2015
perience is fast becoming a major driver in the success of products and this represents a significant opportunity to differentiate beverage products, said Douglas Rash, group vice president of global sales at Treatt, in a statement. The flavor concepts that we have identified show that consumers are increasingly choosing drink products that use natural ingredients. The analysis also identifies preferences beyond 2015, which will define the beverage market in the future. Using trend data, we can