date:May 14, 2012
the past. The domestic market has increased with Brazilian per capita consumption of beef increasing steadily, from 35kg in 2001 to 41.5kg in 2011.
The Brazilian meat sector has also developed some seriously big players in their own right, all of whom are capable of playing in key international markets. As an example, the worlds largest beef processor is now a Brazilian-based operation JBS. Until a decade ago, JBS largely concentrated on its domestic market, but today it is a very different sto