date:Aug 01, 2012
d results for Micehelob Ultra and other high-end brands.
Star performer was Bud Light Platinum, which AB InBev launched in January 2012; it now has an estimated 1.1% market share (based on retail sales), with over 1.1m hectoliters shipped by early July.
Our research on cannabalisation also shows positive results, indicating that less than 50% of Bud Light Platinum volume is being sourced from our own brands, with a significant proportion coming from hard liquor and other beverages,AB InBev man