date:Aug 01, 2012
el.
But management hailed the best US volume performance for H1 as a whole since 2008, due to favorable weather and an economic improvement in Q1, as well as industry innovations in H1.
Bud Light Platinum
US retail sales rose 0.2% in H1, with AB InBev attributing it to strong execution and innovations, in particular Bud Light Platinum and Bud Light Lime Lime-A-Rita.
Both these line extensions sell at a premium to Bud Light (the brand overall grew 3.5% in Q2) while AB InBev also claimed goo