date:Jun 04, 2015
ll drive awareness, promote trial and provide shoppers with special offers and the incentive to consider Heineken Light pre-purchase, the company says. Heineken will also be teaming up with farcical digital media outlet, The Onion, to create a series of short videos to generate buzz on Heineken Lights Money Back Guarantee, it adds.
In store, high-impact signage at the shelf will help convert consideration to action driving incremental sales and profits at retail, it says. In on- and off-premise