date:Jul 31, 2012
want to ensure we have sustainable innovation,Bilbrey said in the Q2 earnings call.
We believe innovation is important to the category, theres no doubt about that But its really about pacing. We believe in the right level of innovation,he said.
Innovation life-cycle is extremely important, he said, and it is about driving new products and developments through two or three years successfully.We dont want to create so much churn that it is unprofitable.
If innovation adds to our core business