date:May 28, 2015
] and were selling in 35 states. If somebody picks up a beer in Arizona that doesnt taste perfect theyll just go to another brewery, said Adam Bartles. Theyre probably not going to give us a second chance.
If a consumer has a bad experience with a beer its also possible they could spread bad word of mouth via social media and review sites, which would result in turning even more potential customers off of a product.
So knowing that the spoilage bacteria are present allows the brewer to manage th