date:Jul 31, 2012
Research executive Megan Owen noted that beyondneedless and expensivetreatments such as botox injections, Japanese women were leading an alcoholic beauty beverage trend.
Mintel analyst Nica Lewis told BeverageDaily.com that Japan led the way in terms of NPD for foods, drinks and supplements with beauty-enhancing claims, followed by China, the US and India.
According to Mintel, the healthcare category (vitamins/dietary supplements) is the leading category for NPD in the beauty arena, followed