date:Jan 27, 2015
ng buzz and cultivating buyers. As beer sales have declined, brewers have been offering flavoured beverages, frosted liners, textured cans and promotional add-ons just to generate sales.
This is one more turn of the wheel, Wong said. Whether or not it works is another story.
Steve Beauchesne, CEO and co-founder of Beaus All Natural Brewing Co., a craft brewery, said Carlsberg isnt the first to use innovative packaging materials that stretch beyond glass and aluminum. His company sells beer in c