date:Aug 29, 2014
Australian wine brand, Wolf Blass, from Treasury Wine Estates (TWE) has unveiled a new marketing campaign, Above Beyond, to inspire consumer awareness and sales.
The campaign will build on its established association with sport, through a TV partnership with Sky Sports and a new TV advertising campaign to engage with consumers.
The Wolf Blass campaign kicked off on 9th August with the sponsorship of Sky Sports coverage of Southern Hemisphere rugby.
This includes The Rugby Championship the an