date:Aug 29, 2014
McCain Foods, the world's largest producer of French fries, wishes to become the most popular brand of its kind in Europe.
In order to make a substantial impact on the European market, the Canadian producer of frozen food revamped its logo and style of advertising; the highly recognisable black rectangle has been replaced with an image of a sun-kissed field.
Its new slogan in France is McCain: le plus gourmand des rseaux social, or McCain: the tastiest choice for social networking. The potato