date:Aug 28, 2014
According to Chr. Hansen, food and beverage manufacturers have a long tradition of using Red 40 (Allura Red), a synthetic food colour, to ensure the visual appeal of their finished products. The company goes on to note that, currently, the food industry is experiencing hefty price increases for Red 40, mostly due to a cost increase for p-cresidine sulfonic acid, a synthetic chemical which is used in the manufacture of Red 40.
Chr. Hansen claims that its Ultra Stable Red has been clearly proven