date:Aug 28, 2014
ntains, Coors Light believes in making the most out of life.
This new integrated campaign and strategic partnership with Brit-award winning band, Rudimental showcases this belief, resonating strongly with our target consumers.
The creative concept for the campaign was conceived by VCCP, with social activity, TV content and cinema created by VCCP.
The experiential activity was developed and implemented by LIFE Experience, a division of LIFE agency.