date:Aug 28, 2014
packs include a unique code, which, when entered on the Coors Light website, instantly reveal whether you are a winner.
The campaign culminates with a once-in-a-lifetime opportunity for a few consumers and their friends, to have a unique closer-to-cold experience at the Coors Light ice bar in Austria.
The new TV ad opens with pounding 80s music, whereby the audience is treated to an action movie-style montage of clips of JCVD as he goes about building his ice bar in the Rocky Mountains.
With