date:Aug 28, 2014
nd August.
An experiential campaign with actual ice bars is being built in London (seven nights, Dec 2014) and Manchester (seven nights, March 2015).
Each bar will host an intimate gig with Brit-award winning London band, Rudimental, designed to bring the ad to life with the key 18-34 year old audience.
Over three million packs of Coors Light will feature Rudimental on-pack, offering the chance to win a pair of tickets to see Rudimental perform at either the London or Manchester Ice Bar.
The