date:Aug 22, 2014
. As a result, demand for some artificial sweeteners is flat or decreasing in these regions. We are seeing a significant shift in consumer behavior and preferences in Western Europe and North America, Hackett said. Health-conscious consumers are drinking fewer sodas. In addition, they are seeking out beverages and foods made with natural ingredients, including sweeteners such as stevia extract. The challenge for food producers is to find sweeteners that meet consumer expectations but also taste