date:May 12, 2012
son why you wont start to see in a few years time FUSION bottles in the multiples.
I think at the moment, the issue for metal bottles is that theyre quite promotional for instance, Cokes launch with Jean-Paul Gaultier. They tend to be high end done for promotional reasons only, and are also difficult to manage through a multiple distribution chain.
But a multiple is not just a mulitiple, so theres no reason why we couldnt see FUSION on the shelf there, and I dont see that detracting from