date:May 12, 2012
its premium value at all.
Asked how FUSION compared with competitor Ardaghs aluminium bottle (after its Boxal takeover in March) Hamer said that FUSION was significantly lighter and had a resealable closure option, while Rexam was at the forefront on working with local authorities to ensure strong recycling infrastructures.
Ardagh used different extruded bottle technology, but that competitiongrew visibility and appetite for the product, which can only help both of us,Hamer said.