date:May 12, 2012
Kym Hamer, marketing manager, new product development, at Rexam Beverage Can Europe told BeverageDaily.com that the (lemon-flavoured cola) Pepsi Twist launch using FUSION (pictured) had entered the Italian market in January/February.
She said:Pepsi at the moment have this year just launched this year on a trial basis Pepsi Twist in Italy, and I believe theyre testing the waters with 33cl FUSION bottle with a ROPP [roll-on pilfer proof, screw-cap] closure.
A Pepsi Italy Facebook post from M