date:Aug 20, 2014
help drive further innovation within the Ready-to-Heat category, which is currently worth 180 million.
The Tilda Steamed Basmati range is now worth over 37 million at RSP .
Anna Beheshti, Head of Mainstream Marketing at Tilda, said:
Tilda has a strong reputation for continuous innovation.
These new Wholegrain Basmati Quinoa products will appeal to consumers driven by wellbeing and those who are already buying wholegrain. Although quinoa looks like a grain, it is actually a seed with a wonde