date:Aug 19, 2014
ing Canadian beer brands, said Stewart Glendinning, chief executive officer and president of Molson Coors Canada. We have had a valued partnership with Heineken in Canada for many years and, as always, we will remain focused on building the Heineken portfolio of brands through strong marketing support, investment and innovation.
Part of changing consumer tastes involves a strong appetite for imported beers among Canadian drinkers. The imported beer segment makes up 14% of the overall market in