date:Aug 18, 2014
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Mars recommends placing PoS materials where there is a high footfall in store to amplify sales and impulse purchases.
In 2013, Mars saw its Funsize range value share increase by 6.4% during the Halloween period.
For this year, Mars is further investing in its strongest Funsize brands, taking advantage of the fact that six of the top 10 chocolate brands are owned by Mars.
Mars is urging retailers to stock up on Funsize packs and place PoS materials around store to increase awa