date:Jul 28, 2012
at the category had reached saturation point faster than expected, Feliciano said.
One concern was that, while the product has reached a high level of penetration, manufacturers had historically lacked innovation to attract new customers or keep old ones, he added.
Red Bulls steadfast belief
US value leader ($800m) with a 43.2% market share, Red Bull, was the case in point, Feliciano said.
He noted that the brand had discontinued its Energy Shot and Cola brands in 2011, while Sugar Free and