date:Aug 13, 2014
Bisto, the gravy brand from Premier Foods, is set to expand the premium gravy category from August with the launch of Rich Gravy Pastes.
The sachets will be launched in two flavours; Rich Roast Beef and Roast Chicken.
With a growing number of consumers opting for shortcuts in a bid to reduce the time associated with cooking from scratch, especially on long-cook meals like a roast, the pastes aim to give cooks the opportunity to conveniently replicate the taste of homemade gravy.
Helen Touchai