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NZ honey brand allows consumers to check quality with QR code
date:Aug 11, 2014
In whats believed to be a world first, Aiborne Honey has unveiled a new tool which allows consumers to look up specific details about its honey.

The New Zealand brand has launched TraceMe, a QR code which gives consumers access to information on the honeys pollen percentage, colour, conductivity, glucose levels, whether or not its been heat damaged, and where it was harvested.

This technology allows us to be completely transparent, said Peter Bray, Airborne Honey managing director. We are givi

03/05 04:50