date:Aug 06, 2014
as consumers trade up to speciality soup.
Heinz is investing 4.4m media spend (+40% YoY), supporting the core Classics range as well as core innovation.
This includes continued investment for the Black Label range, with over 2m media spend for a bespoke TV campaign to drive awareness and create excitement, whilst reminding them that when it comes to soup this winter, IT HAS TO BE HEINZ.
The advertising campaign, which airs in September, will be supported by in-store activation, which include