date:Jul 27, 2012
looking for trusted brands.
Making healthier choices was the top reason to study product information, it showed, while another was personal interest, indicated by slightly less.
When purchasing a food product for the first time, price was reviewed (85%), use by date (81%) and best before date (79%).
Only 32% of the participants looked at % of Recommended Dietary Intake (% RDI) at the point of sale, with very few participants, just 5%, always looking for this information, the survey found.
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