date:Jul 27, 2012
ho led the research team from RMIT School of Business IT and Logistics, said that it was clear that while consumers are comfortable using electronic technology for other routine tasks, they do not currently trust it as a key media channel of food product information.
It is vital for industry, especially brand owners, to understand why and therefore how we can achieve higher levels of trust in the future,Chan added.
The majority of the respondents agreed that traditional labelling provided suff