date:Jul 27, 2012
jority of survey participants (79%) agreed that they trusted printed food labels more than general Internet sources as a delivery medium of food product information.
An eighth of participants also said traditional print labels were more trust-worthy than smartphone applications.
This is a significant finding, researchers said, as electronic media, particularly those embedded in smartphone devices, appears to represent the future of food labelling.
Igniting trust is key
Prof, Caroline Chan, w