date:Aug 05, 2014
its loyal male audience, and follows the introduction of the McCoys Ultimate range earlier this year already worth an impressive 2.6m.
George Johnston, marketing director at KP Snacks said:
We understand the importance of leading the category, keeping things fresh and continuing to develop new flavours which we know will be a hit with our consumers.
McCoys Fire Pit Sizzlers are the perfect snack to enjoy on-the-go or at home, watching the many big sporting occasions and events this summer.