date:Jul 26, 2012
s year an analyst for market research group Mintel told foodmanufacture.co.uk that UBs salty snacks division had performed well in a rising market.
She said:United Biscuits had a successful year in 2011 in terms of the crisps and snacks market, with robust growth in its core crisp brands.
According to Mintel, the overall salty snacks market in the UK was estimated to be worth 3.18bn in 2011, and grew by 6% compared with the previous year. McCoys was the fourth largest salted snack brand in the