date:Jul 31, 2014
Russian fast food company, Wokker, the strategy employs drones to promote its range of rice and noodle dishes to busy Moscow office workers. The strategy, which is a first for Russia, was conceived by Moscow based creative agency Hungry Boys.
Utilising ten drones, Hungry Boys is flying a squadron of aerial billboards around Moscows financial district in order to draw attention to the Wokker brand at a time when consumers are thinking most about lunch.
Vlad Sitnikov, creative director at Hungry