date:Jul 28, 2014
ersheys Kisses brands and a broader rollout of Reeses Peanut Butter Cups.
As stated in the companys July 15, 2014, press release, management expects commodity costs to be greater than last year, resulting in adjusted gross margin that is slightly down versus 2013. Given the timing of new product launches in both North America and international markets, advertising and related consumer marketing expense is expected to increase low-single digits on a percentage basis versus last year. SMA expense