date:Jul 28, 2014
d about 5 percent versus the prior period. However, for the full year, advertising gross rating points are on track to increase mid-single digits on a percentage basis versus last year.
The company expects full-year 2014 net sales growth to be around the low end of its long-term 5 to 7 percent target, including the impact of the aforementioned price increase and foreign currency exchange rates. Over the remainder of the year, net sales will be driven by strong Halloween and Holiday seasons as w