date:Jul 26, 2012
MTR Foods Pvt. Ltd acquired Rasoi Magic Foods (India) Pvt. Ltd in April 2011, in line with its plans to expand into the meals segment. Meal mixes is a nascent category valued at Rs 60 crore in 2011 and expected to grow at a CAGR of 45% in the 2012-2014 period.
Sanjay Sharma, CEO, MTR Foods Pvt. Ltd, said, Rasoi Magic has strong brand equity in west India and our ambition is to build on this and extend it nationally. With this launch, we'll gain a larger share of the consumer's meal space.
Vikr