date:Jul 28, 2014
the advert the brand creates an emotional connection between consumers and their food moments by using a real family to engage with viewers; highlighting genuine everyday interaction and emotions.
To drive further awareness of Anchor Spreadable the new TV advert will be supported by a radio, outdoor, VOD (video on demand) and a print advertising campaign.
Louise Goodyear, Senior Anchor Brand Manager at Arla Foods, said:
2014 is a big year for Anchor as a cross dairy brand and our TV campaign