date:Jul 24, 2014
ear in the UK, and 142% year-on-year in Finland, a particularly strong territory for Brain Blasterz.
Mr Howarth said: We saw an opportunity to create a new exciting brand for kids, having seen the growth in popularity of sour confectionery.
Our understanding of the market, existing relationships and sourcing capabilities enabled us to move quickly to build a strong position in the category.
Brain Blasterz are available from wholesalers and convenience stores, as well as a number of Tesco, Mor