date:Jul 24, 2014
Snack brand Nature Valley has launched a multi-million advertising campaign in a move to help retailers drive awareness and trial amongst their shoppers, maximise sales and ultimately grow its share in the Healthier Biscuit category.
Designed to reflect the brands key benefits of great tasting ingredients, the campaign includes a 30-second TV commercial which is on air now through to the end of August.
In addition, the campaign is being supported with sampling and digital activity.
Paul White