date:Jul 22, 2014
AAK is to acquire Turkish frying oil brand Frita from Unilever. Frita, said to be a market leader in the frying oil segment in Turkey, covers a significant part of the local food service market. The brand had revenues of approximately SEK 75 million in 2013.
The acquisition should be seen as a natural addition to AAK Turkeys existing product portfolio, the company said, and is an add-on to the Unipro acquisition during the third quarter of 2013.
Frita has a very good reputation in Turkey and A