date:Jul 21, 2014
rease sales during the summer, the industrys quietest period, with mint, peanut-butter and coconut-flavor Girl Scout Crunch bars.
Its a clever way of cross-branding, where Nestl can leverage the brand equity of Girl Scouts, said Euromonitor analyst Lianne van den Bos. I can see it work.
Nestl shares were unchanged at 69.15 Swiss francs at 9:51 a.m. in Zurich.
Trung-Tin Nguyen, a hedge-fund manager at Trimax Capital AG in Zurich, suggests that Nestl not worry about the U.S., where its an also-