date:Jul 21, 2014
said Jon Cox, an analyst at Kepler Cheuvreux in Zurich. The two-century-old Swiss chocolatier, which Nestle bought in 1929, is credited with inventing milk chocolate. That pedigree makes it a natural vehicle for a push into the high-end.
Im amazed it hasnt been able to leverage its premium Cailler brand internationally, Cox said.
Nestl is trying. The company has started selling Cailler online and is working to expand the brand, but it has no official distribution in the U.S., so sales there ar