date:Jul 21, 2014
t.
In U.S. chocolate, Nestle needs to play harder and smarter as an underdog, Beck said. Otherwise, exiting the market is an option worth thinking about.
While Nestl is far bigger than the American market leaders, its unlikely to buy either. Mars is private and has long said its not for sale, and Nestl shareholders would balk at a Hershey purchase because it wouldnt be a good fit with the companys push into higher-end, healthier products, Beck said.
Desperate Situation
Lindt Chief Executive