date:Jul 21, 2014
estle. The combined spending on U.S. television advertising by Mars and Hershey is roughly equivalent to Nestls total American chocolate revenue, the Swiss company says.
To drum up sales in the $18 billion market, the worlds largest food company has added limited-edition Girl Scout Crunch bars and Skinny Cow reduced-calorie chocolate. Thats not enough to really challenge the leaders, said Urs Beck, a fund manager at EFG Asset Management in Zurich. The most obvious countermove, he said: Buy Lind