date:Jul 21, 2014
Zing campaign.
Two new 30 second adverts narrated by comedian Mark Williams will evoke picnic and BBQ settings as optimum occasions on which Heinz Salad Cream will Pamper your hamper, and Get those BBQ tongs wagging.
The campaign will be supported by in store activation, which will ensure that Heinzs BBQ Heroes create a buzz across retailer channels.
Key BBQ host foods such as fresh chicken and salad bags will be labelled with stickers indicating which of the BBQ Heroes sauces best complimen