date:Jul 17, 2014
y from a consumer perspective and is based on a programme of research developed between Bord Bia and Ipsos MRBI. This report builds on two previous consumer studies carried out in 2008 and 2010, as well as a qualitative review of trade attitudes to organic, conducted in 2012/2013. The research incorporated a dual approach, employing both quantitative measurement and qualitative analysis.