date:Jul 25, 2012
lier effect.
Pointing out that the almost 60% of wines in China were sold on premises such as restaurants and bars, James said that it made most sense for his association to target that end of the market to grow awareness about its wines.
James said that the next immediate stage involves the association identifying some key influencers in China, perhaps up to the tune of 500, with whom they can begin rolling out their consumer focused activities. He, however, did not elaborate further on this