date:Jul 25, 2012
rily was because the Chinese consumers perception of French wines is that they are superior to wines from other regions and countries.
The Chinese wine drinker clearly has a lean towards wines from France, but this does not mean wines from the New World cannot break into the market,James said, pointing to Australia, which claimed the second spot in 2010, shipping wines worth US$157m to China.
James remarked that going forward, the associations agenda would be to grow awareness about the premiu