date:Jul 25, 2012
d that the export market to China has grown significantly over the last two to three years -53% year-on-year for this period for volume of exports, but the opportunity is much larger.
Growth based on awareness of consumers
According to data from NZW, New Zealand wines trail at number eight behind wines from France, US, and even Australia in Chinas wine import market. While France shipped wine worth US$400m to China in 2010, New Zealands share was worth about US$12m.
James said that this prima